For the artwork FaceToFacebook the artist appropriated one million Facebook profiles and posted 250,000 of them on a custom-made dating website with profiles sorted by social temperament estimated by artificial intelligence analyzing facial expressions.

The project took placein 2011 over five days of thrilling personal, media, and legal reactions, which became a global mass media performance. During the performance the artwork received over a thousand mentions in the international press, eleven legal threats, five death threats, and several letters from the lawyers of Facebook. The project addressed surveillance, privacy, and the economy of social media monopolies as well as performing art interventions within global media.